This is brilliant: a sober and fantastic recognition of the twin gods of imagination and scent, via Chandler Burr.  (No one writes about the experience of smell like Chandler Burr.)

As we gather ideas and impressions for our Poppy-show-to-be, smell is the ghost component: creating a full-immersion theater experience will include – must include – a scent, what the evening’s patrons will imbibe as they step past the doors. Wet wool? Or violet perfume? Cold leather, the juniper whiff of gin, the warm aroma of pale skin gone pink with rising desire…?  That last is going to be a bit tricky, perhaps, but we love a challenge.